Last Updated: 27 Jul 2017
When you use the Service, we employ “cookies” and other similar tracking devices to help us collect and store information about you and other users of the Service. You can read more about the cookies we use by clicking here.
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Whenever you visit or interact with the Service, TrendMD, may use a variety of technologies that automatically or passively collect information about how the Service is accessed and used (“Usage Information”). Usage Information may include, in part, browser type, operating system, an estimate of your geographic location associated with your IP address, the page served, the time, referring URLs and other information normally transmitted in HTTP requests. This statistical data provides us with information about the use of the Service, such as how many visitors visit a specific page on which the Service is installed, how long they stay on that page, the type of content on that page, which hyperlinks, if any, they “click” on and how they generally engage with that page. This information helps us keep the Service fresh and interesting to our users and tailor content to each visitor’s interests. Usage Information is generally non-identifying, but if TrendMD associates it with you as a specific and identifiable person (for example, because you have registered for the Service), TrendMD treats it as “Personal Information” (i.e. information that could reasonably be used to contact you or to identify you personally, such as your name, e-mail address, telephone number, or home address) and will use it to provide you with more targeted recommendations.
We also automatically collect your IP address or other unique identifier (“Device Identifier”) for each computer, mobile device, technology or other device (collectively, “Device”) you use to access the Service. A Device Identifier is a number that is automatically assigned to your Device when you access a web site or its servers, and our computers identify each Device by its Device %Identifier.
Our Service uses several different technologies to collect Usage Information, including Device Identifiers. These may include, without limitation:
You can find more information about the individual cookies most relevant to your use of the service, and the purposes for which we use them in our Cookie Glossary here.
If you would prefer not to accept cookies, you can do this by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies, please be aware that some functions and features of the Service may not work properly because we may not be able to recognize and associate you with your TrendMD account. In addition, we may not be able to tailor our recommendations as well as we would be able to if you had not blocked the cookies.
Pixel tags. A pixel tag is a transparent graphic image, sometimes called a web beacon or tracking beacon, placed on a web page or in an email, which indicates that a page or email has been viewed. In addition, a pixel tag may tell your browser to get content from another server.
In addition to the information we collect automatically, we may ask you to provide Personal Information when you sign up for the Service or otherwise communicate or interact with us. We may also ask you to provide other information about yourself, such as demographic information (gender, zip code, age, etc.) or certain information about your preferences and interests. If we combine demographic or other information we collect about you with Personal Information about you, we will treat the combined information as Personal Information. If you apply to become a customer of TrendMD, we may request additional information from you via customer application forms, insertion orders and other forms. If you do not want your Personal Information collected, please do not submit it. In order to ensure the safekeeping of your information, network advertising companies and publishers are not permitted to directly collect Personal Information through the Service.
TrendMD uses the information we collect about and from you for a variety of business purposes, including for example, to: respond to your questions and requests; provide you with access to certain functions and features of the Service; verify your identity; communicate with you about your account and activities using the Service and, in our discretion, to communicate changes to any TrendMD policy; tailor and/or target content recommendations we serve you across multiple devices; improve the Service and for internal business purposes; process applications and transactions; and for purposes we disclose at the time you provide your Personal Information or to which you otherwise consent.
We may share Personal Information and/or Device Identifier data with third-parties so that they may contact you for professionally relevant reasons. We may share non-Personal Information, such as aggregate user statistics, demographic information, and Usage Information with third parties. We may combine your Usage Information with those of other users of the Service in order to share trend information with third parties. For example, we may use your Usage Information as part of an aggregated number to tell a prospective sponsor how many people in the TrendMD network visit journal web sites and/or articles.
Business Transfers. Your Personal Information may also be used by us or shared with our subsidiaries, affiliates and other entities in the family of companies controlled by TrendMD Inc. for internal reasons, primarily for business and operational purposes. As we continue to develop our business, we may sell or purchase a business or assets. If we purchase another entity or if another entity acquires us or all or substantially all of our assets, or assets related to the Service, Personal Information, Usage Information, and any other information that we have collected about the users of the Service may be disclosed to such entity as part of the due diligence process and, if we or our assets are acquired, will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.
We may use third party analytics vendors to evaluate and provide us with information about the use of the Service. We do not share Personal Information with these third parties, but they may set and access their own cookies, pixel tags and similar technologies on your Device and they may otherwise collect or have access to information about you, including Usage Information.
We may also use third party redirects, which will redirect you through a third party server before redirecting to the final landing page. On this redirect, the third party may place its own cookies, pixel tags and similar technologies on your device (e.g. for purposes of retargeting) and collect or have access to information about you, including Usage Information.
If the privacy of your clicks on recommendations, or the pages you visit is a concern for you, we urge you to do the following:
When you opt out of TrendMD's personalization tracking, we will no longer use information about the pages you visit to tailor our internal recommendations and promoted content recommendations to your interests. We will still use information about the document you are viewing to provide you internal recommendations and promoted content recommendations on that page.
Opting out of TrendMD personalization tracking does not mean you will no longer receive internal recommendations and promoted content recommendations from TrendMD. It does mean that the internal recommendations and promoted content recommendations we serve you will not be personalized based on pages you read in the TrendMD network. You will likely receive less benefit from the Service since our recommendations will not be as well tailored to your interests.
We place cookies on your Device to prevent personalization tracking. Opting out of personalization tracking is not the same as blocking cookies. When you opt out of TrendMD personalization tracking, we will place a special TrendMD cookie on your Device that informs our servers not to record information about the pages you're visiting. If you browse the web from several Devices, you will need to opt out from each Device to ensure that we prevent personalization tracking on all of them. For the same reason, if you buy a new Device, change browsers or delete this cookie (or clear all cookies), you will need to perform this opt-out task again.
You may always direct us not to share your Personal Information with third parties, not to use your Personal Information to provide you with information or offers, or not to send you newsletters, e-mails or other communications by: (i) sending us an e-mail at email@example.com; or (ii) following the removal instructions in the communication that you receive. Your opt-out request will be processed within 30 days of the date on which we receive it.
If you wish to verify, correct, or update any of your information collected through the Service, you may edit your profile preferences or contact us at the above address or e-mail. In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Service. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.
We maintain tight controls over all the data we collect, retaining it in firewalled and secured databases with strictly limited and controlled access rights, to ensure it is secure. Where we have given you (or where you have chosen) a password that enables you to access certain features of the Service, you are responsible for keeping this password confidential. Please remember that unfortunately, the transmission of information via the internet is not completely secure, so although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted via the Service; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.
The Service may contain links to other sites that we do not own or operate. This includes links from customers, sponsors and partners that may use our logo(s) as part of a co-branding agreement. We do not control, recommend or endorse and are not responsible for these sites or their content, products, services or privacy policies or practices. These other web sites may send their own cookies to your Device, they may independently collect data or solicit Personal Information and may or may not have their own published privacy policies. You should also independently assess the authenticity of any site which appears or claims that it is a part of the Service (including those linked to through an email or social networking page).
The Service is operated in the United States. Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Service, or providing us with any information, you consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen.